It’s unusual for things to stick around New York City. In a place that’s constantly moving, constantly changing, constantly striving to be the best and the boldest, it is understandable that the pressure is great. The city, at most, is a complicated love affair offering you treasures in the form of new favorites…restaurants, boutiques, coffee houses, galleries, apartments, friends, jobs… you lose your heart, you fall in love, you grow to need them and then one day they are gone. It’s life lived bittersweet, but in an environment that constantly strives to out do itself, it’s to be expected. To Ms. Jeannie, that’s what makes the city wonderful. It’s addictive and adventurous and mysterious. It’s here one minute and gone the next. But every once in awhile you get lucky, the city gods smile upon you, and one of your favorites winds up sticking around for many, many years and many more beyond that.
Such is the case with the whimsical vintage china and kitchen shop, Fishs Eddy, located at Broadway and 19th street. First opened in the mid-1980’s by Julie and her husband, Dave, Ms. Jeannie first discovered it thanks to her brother, who had purchased a vintage Howard Johnson’s creamer there, and then went about telling all of New York how wonderful of a place it was. Like her brother, Ms. Jeannie was smitten right away. Having just moved back to the city, from Seattle, it reminded her a bit of the market stalls in Pike Place, where everything was a feast for your eyes in that simple, unearthed presentation way that spoke a straightforward this-is-what-I-offer language. It also reminded her a bit of the one day sample sales, she had just started frequenting with her girlfriends. These were sort of “secret” sample sales where you had to be on “the list” and show up to a hush-hush location where designers opened trunks of clothes in near empty buildings and let you rummage through one of a kind fashions that were just retired from the runway or design studio. Of course these were deeply discounted clothes in waif sizes but you couldn’t help but feel like an adventurer among all those fabrics and that you being offered something rare and unusual.
So how does one such store manage to make it in one of the toughest cities in the world for more than 25 years? Clearly it’s good business practices, but also there’s more to it then just operating the nuts and bolts of every day. Ms. Jeannie caught up with Julie to discuss all aspects of selling china in New York City. Here’s what she had to say…
Julie: After college I moved in on west 15th street. Dave was working at his cousin’s shop called the Wooden Indian. It was this quirky little store at the end of the block, they sold restaurant glassware and some dishes, along with a lot of peculiar stuff. It was a fixture in the West Village and a lot of cool artists and locals shopped there. Dave was working behind the counter, and well, the rest is history. I had graduated from Syracuse University and knew a little about Syracuse China-a major American manufacture of restaurant ware located near the campus. Dave knew a lot about restaurant dishes and glasses. He also knew how to run a shop. So he left his job and we opened our own store. The more we went out searching for dishes and glasses, the more we learned about these incredible factories and the manufacturing process and the wonderful people behind it.
MJ: How did the Fishs Eddy concept come about to begin with? If I understand correctly, Fishs Eddy started with your barn discovery of old restaurant ware back in the 1980’s. Did you know that you were specifically looking for dishes that day or did it just happen to work out that way? If you had stumbled upon a barn full of old lamps do you think you would have then been in the vintage lamp/lighting business?!
MJ: When you opened up shop in 1986, did you find that people got the mix and match concept right away or did you have to educate them about all the whimsical possibilities?
MJ: I was first introduced to Fishs Eddy through my brother who had bought a vintage Howard Johnson’s creamer from you guys. That was was 20 years ago and I still think about that creamer! Is there one item like that from the early days that brings back a sense of nostalgia for you?
J: Hmmmm that’s a hard question because there are so many. The one pattern that I get very nostalgic for are these fantastic little cups made for the La Fonda Del Sol restaurant in the city. They were designed by Alexander Girard and had a fabulous design that was so 50’s and strikingly modern. The best part is that we’re working with the Girard family and bringing those dishes back! I still can’t get over that we’re producing a pattern that we found sitting in a basement 25 years ago, and who knows how long they were sitting there before we rescued them!
MJ: One of the most fun things about visiting Fishs Eddy is your store displays – with the old crates and big bins of bits and pieces, it makes everything feel like a constant discovery. Like we’ve unearthed a treasure that you might not even know you had. That’s great design! How do you come up with your display concepts?
J: I tell our visual people that if it looks as though they spent any time at all thinking and strategizing about how a display looks, then the display is going in the wrong direction. We aren’t decorative and we aren’t “fluffy.” Every fixture in the store has a purpose, opposed to other stores that put random and useless props out to set a mood. Our dishes and glasses are what sets the mood and I think that kind of straight forward merchandising gives customers a lot of credit. People are very creative if you give them a chance.
MJ: Design-wise, who or what inspires you?
J; Without a doubt, Todd Oldham! We approached Todd a few years ago thinking this guy is never going to call us back…but he did! Todd is truly a talented and brilliant designer, watching him in action is awe-inspiring. We’ll be talking about how to lay out a graphic or something like that, and Todd will just see something that is totally unexpected, but it’s always right!
But what inspires me even more is that Todd is most unpretentious, giving and wonderful person ever! His partner Tony is the same way. Todd overseas the Charley Harper estate and could have given that design to anyone for dishware. God knows a lot of people would have killed for it. But he trusted this small business to do the best quality. He doesn’t make decisions based on how much money he could make. I‘m inspired by Todd as a designer, and just as much for the person that he is. How many people can you say that about?
MJ: What is the most exciting item you ever discovered on your buying sprees and where was it from?
Side note: To see a fun quick little video of all the “hidden” doors, vaults and prohibition- era trickery inside the 21 Club click here.
MJ: After 25 years in the business, do you think you have seen it all when it comes to china patterns? Is there a holy grail of patterns that you are anticipating?
J: One of my favorite stories is when a customer took a photograph of the Fishs Eddy sign on the highway on route 17. They sent the photo to us and said “did you know they name a town after your store?” That town was founded about three hundred years before we were!
MJ: I absolutely love antique ironstone pottery and get so excited when I come across a piece. The older, more aged and imperfect looking the better – if it has a crack or a chip it is absolutely perfect! What sort of pieces or brands get you so excited like this?
J: I love any dishes that have the original guideline markings under the glaze. There was this guy named Ray who worked forever at Shenango China factory and he signed off on all the sample plates. So we have lots of these plates with Ray’s signature. He even doodled on some of them!
MJ: What is your most favorite piece, or collection, in the shop right now?
MJ: Is it ever nerve-wracking to be around so many fragile things?
J: We’ve broken some pieces of our collection that, after the damage, I just have to go and hide under a rock for a few hours -but at the end of the day, they are dishes.
J: We do get a lot of celebrities. The one person I might have frozen in star “struckenness” is Bill Clinton, who came in a few months ago while I was out to lunch, of course.
MJ: If you could sit down to luncheon with anyone famous, alive or dead, who would you chose? And what would your place settings look like?
J: Gloria Steinem is one person. I sat a few rows behind her once when I went to Carnegie Hall with my father. I only watched her for the entire concert. Anyone who speaks up for gender equality is someone I want to have lunch with. And then there’s Hank Williams because I love county music. I know, I’m a big walking conflict of interest because it’s not like county music preaches gender equality.
J: Marcus Samelsons Red Rooster, Joseph Leonard, Perla, Prune, Maialino, La Bernadine….too many to name!
MJ: If one of our readers was visiting NYC for the first time and you were their tour guide, what five places would you take them and why?
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