A Rare Look at a Halloween Sweet Treat from the 1960s

Happy Halloween! In today’s post, we are starting off your holiday with a rare treat – a little something sweet from the files of food history.

In 1960, a bit of marketing magic happened to a specific sector of the food industry that no one ever saw coming. It didn’t burst onto the scene with immediate stardom but it was fresh and fun and set the stage for something much bigger down the road. This initial marketing campaign didn’t debut at Halloween, but it did get caught up in the fervor of the holiday and all the potential that trick or treating offered.

In celebration of this sweet treat day, in today’s post, I thought it would be fun to feature a vintage advertising campaign that centers around a very rare piece of Halloween ephemera that was almost lost to history. This one piece of found paper tells the story of a food, an industry, a holiday, and one group of clever individuals who had an unfailing love for one very specific product.

It all starts with the advertising campaign that began rolling out in 1960. This was a campaign that was not promoting a food or a recipe or a meal that was rare or coveted or exotic. It was actually the opposite. It was spotlighting a food that was quite humble and ordinary and pretty unremarkable in the appearance department. It was one of those foods that lies under the radar. Helpful, necessary, enjoyable, but not exactly glamorous, it wasn’t until a certain advisory board formed that this food’s reputation got a total makeover in the likeability department. Through clever ads, product placement, and innovative promotions, this group grabbed attention and shook things up. Eventually, two decades later the food they promoted would become a pop culture icon known by millions of people around the world. By then, it would be forever linked with a catchy theme song and a field of merchandise that stretched way beyond anything to do with kitchens and cooking. The Smithsonian Museum even took note and acquired it for their collection.

So what is it you ask? What is this magical food that went from simple to superstar over the latter half of the 20th century? Here’s a clue… it’s brown and wrinkly. It comes in petite boxes and big canisters. It’s used in baking and cooking. It’s sweet and small, mini and meaty. Can you guess what it might be?

It’s a raisin.

The group of individuals responsible for bringing the raisin into the limelight was the California Raisin Advisory Board, based in Fresno. Founded in the 1950s, the Board was crazy for raisins and wanted to share their joy of this dehydrated fruit with eaters everywhere. Their enthusiasm was backed by noble intent too. They wanted to help draw attention to the local raisin growers who were struggling to make a profit in mid-20th century California.

Typically, when you hear the words “advisory board” you don’t automatically think of whimsy and fun but the California Raisin Advisory Board (also ironically known as C.R.A.B.) proposed a marketing campaign that was full of joy from beginning to end. Their mission was to produce effective advertisements that targeted the heart of the home – the kitchen – and all the ways in which raisins could become a household favorite and a sustainable staple, cherished enough to support the industry that grew them.

This is still life painted by Clara Peeters in 1615 featuring a bowl of raisins and almonds.

Raisins of course had been an ingredient in cooking and baking since the 1600s, so in the 1960s they were not a new food, but the industry was struggling and the Advisory Board wanted to step in to help. They wanted to take the raisin out of the cabinet of yesteryear, dust off its stodgy patina, and give it some zing. With centuries worth of material to work with there was no shortage of ideas when it came to inspiration, but the Advisory Board wanted to focus on a fresh approach and universal appeal. So where did they start?

With bread. As in raisin bread. A sweet, studded cinnamon-laced loaf often enjoyed at breakfast, this baker’s delight was centuries old too, just like the fruit it featured. But in the 1920s, raisin bread received some new interest when it was deemed a “health food” by dieticians and nutritionists. Sugar aside, raisins hold a lot of vitamins and minerals in their puckered little shape including magnesium, potassium, and fiber. Added to the protein found in bread, the combination formed a magical collaboration of a seemingly decadent eating experience paired with a hearty dose of healthy goodness. That gave the Advisory Board a lot of angles to play with when it came to promotion. Raisin bread was nutritious. It was affordable. It could be store-bought or home-baked. It smelled like heaven when toasted. And it appealed to both kids and adults. Paired with some clever writing and marketing during National Raisin Bread Month (November), the Advisory Board launched a raisin campaign full of plucky personality…

A cookie campaign followed suit…

The Advisory Board was off and running. Throughout the 1960s, the Advisory Board launched a flurry of seasonal promotions that included National Raisin Week in April, summer picnic season in July, back-to-school snack packs in September, and the Raisins for Happy Holidays campaign in December. In-store grocery taste tests, advertisements, sweepstakes and giveaways encouraged repeat buyers and kept the noble raisin front of mind.

The California Raisin Advisory Board also churned out raisin recipes year-round for newspaper columns from their test kitchen. Photo courtesy of the Sacramento Bee, 1970.

When Halloween time rolled around each year, the holiday provided an additional opportunity to remind parents and kids how sweet a treat, a raisin was. Just like traditional Halloween candy, albeit healthier, during the month of October, the Advisory Board promoted the fact that raisins came in small boxes – a handy size for trick-or-treaters. Posters made for grocery stores and food shops hinted at Halloween excitement. This is an example of a very rare original grocery store poster featuring the California Raisins Advisory Board…

Measuring 25″ inches x 14.25″ inches it is a true survivor of history and a real-life example of the Advisory Board’s cute and colorful messaging. Most food store advertising was discarded in the trash promptly after a promotion ended to make way for new advertising in its place. Printed on thin, inexpensive paper these eye-catching advertisements were not made to last more than 60 days let alone six decades. Oftentimes, they were hung in store windows exposed to heat, sun,, humidity, and temperature changes which would cause them to crinkle and fade over time. When I found this one, it was in fragile and brittle shape and was held together only by hope and a dehydrated rubber band. Ripped and torn in so many places it was impossible to unravel it without it completely breaking apart. A quick peek down the interior of its rolled-up shape, yielded the image of a pumpkin face smiling back. How fun! Home to the Kitchen it came for further investigation and repair.

Carefully rolling out the paper, rehydrating it with a warm, ever-so-moist-paper towel, and then gluing it to acid-free archival poster board took a couple days of attention. Each time a ripped section was flattened out and smoothed over it was a small victory in revealing the bigger picture. Little by little, inch by inch, the poster’s overall image went from bits and pieces to one whole poster.

Finally put back together, for a year, the poster sat just like that – attached to the thick archival poster board with a big wide border surrounding it. Waiting to see if it would stay secured, retain its bright colors and not disintegrate, it was wonderful to see that 360 days later the poster looked exactly the same. Removing the excess matting by cutting it down to its original size, a wood frame was built for it using antique wood remnants from the 1750 House. Floating the poster inside the wood frame allows for all the imperfections along the top nad bottom edge of the poster to show – a visual record of its fragile history. The poster, although greatly improved from its original found state, still bears its wounds in Frankensteinish patchwork.

But what I love most about this poster now, is how despite all its rough and tumble elements, it still manages to radiate joy and a sense of enthusiasm. That was the power of the Advisory Board’s campaign. Raisins are fun.

Raisin drying racks. Fresno, CA. 1901. Image courtesy of the Library of Congress

The first raisin farms in Fresno were started by a group of female schoolteachers in 1876. They decided to set aside four acres out of one hundred acres that they purchased so that they could grow grapes for a raisin harvest. Two years later, the first batch (30 boxes) was ready for market and a West Coast industry began.

In the early 1900s, Raisin growers in Fresno would make anywhere from $50-$125.00 per harvested acre.

By the 1960s, the US produced 250,000 tons a year, mostly from farms in the Fresno area. Foreign competition was tough though and the raisin growers were struggling to keep afloat. That’s when the Advisory Board stepped in with their breads and their cookies and their sweet, colorful, clever campaigns declaring raisins raisins raisins a wonderful thing.

As cute as the pumpkin goblin face was on the poster, it was not the imagery that launched the raisins to worldwide fame. That would happen in the mid-1980s when the Advisory Board approved an idea from a Foote, Cone, and Belding advertising executive who pitched an idea about raisins and a band and a signature song.

The California Raisins, singing Marvin Gaye’s 1968 Motown hit, Heard It On The Grapevine was born. Indicative of the Advisory Board’s continuous efforts to pitch their product in clever ways, the California Raisins soaked into the fabric of mainstream society like no other fruit campaign had done before. This is the first commercial that started the success…

Making up a whole world of claymation figures and storytelling, the California Raisin band was an immediate hit and could be seen everywhere – on tv, in print ads, and on cross-promotional advertising products across grocery store shelves. This was the kind of big-splash notoriety that the Advisory Board was after in the 1960s. With more and more customers buying raisins in the 1980s and 1990s, thanks to the singing sensations, the Advisory Board was fulfilling its mission.

Photo courtesy of Crazy for Costumes.

In 1986, the California Raisin became the most popular Halloween costume of the year. The Raisin band members were reproduced in figurine form and Heard it Through the Grapevine reached the top 100 song charts. When the Smithsonian acquired the original California raisin claymation figures in 1991, it firmly sealed the success of the Raisin Advisory Board. Their singularly beloved product was now beloved by all.

Unfortunately, the sweet taste of success didn’t yield the type of monetary compensation that was hoped for when it came to the raisin growers. The Advisory Board disbanded in 1994 after struggling to balance the costs between promoting the raisins and keeping the growers profitable. Creativity can be harsh that way. Sometimes clever doesn’t equal capitalism. But in this case, it sure did produce some fun art and a new way to look at the world, even if it was discovered decades later than intended.

Cheers to joyful advertising, loving what you love completely, and to our little rescued poster whose celebrating its 60th Halloween this year! Hope it added a little something sweet to your holiday. Happy Halloween!

Cheers to All Souls: Our Annual 40% off Sale Is Next Wednesday

The last bouquet of summer included the final flourish of zinnias, dill, okra, daisies, cosmos and nasturiums.

The leaves are falling, the pumpkins are picked, the last of the summer tomatoes have been plucked. The zinnias were clipped for a final garden bouquet. The okra stalks were added to the compost pile. The herbs moved from the garden to the greenhouse and the rockery raised beds are full of autumn leaves. October is waving goodbye. And that means something exciting is just around the corner… our annual one-day-only 40% off sale.

If you are new to the blog or the shop, you might not know that we always host this sale on All Souls Day, which falls on November 2nd every year. Technically a Catholic holiday, we selected All Souls Day not for its religious connection, nor its aura of spookiness (being so close to Halloween), but for the sheer fact that it is one of the few holidays in the calendar year that pays tribute to deceased ancestors. We wouldn’t have a shop full of wonderful heirlooms had they not traveled through other people’s lives, other people’s hands for generations, collecting stories and memories along the way. To us, all Souls Day seems like the perfect day to celebrate vintage style.

It’s also a lovely time of year to start preparing not only for the holiday season but also for the winter ahead where cooking adventures, gift-giving, and craft time await. Autumn doesn’t officially end this year until December 21st. If you’d like to hang onto the season as long as possible you’ll find many fall-favored pieces in the shop that will carry you all the way through…

If you are ready to start gathering ideas for Thanksgiving, you’ll find an assortment of items ideally suited for Turkey Day 2022 and beyond…

Christmas in the Vintage Kitchen always comes in little details. Red and white restaurant ware, a mini Christmas tree, an antique green striped serving plate or a shimmery candelabra that we are sure has seen some magnificent parties in its day. In the shop, you’ll discover a sampling of festive treasures waiting to add a little sparkle to your celebrations…

The sale begins at 12:00am on Wednesday, November 2nd, and ends at 11:59pm that same day. All items in the shop will automatically receive the 40% discount at checkout, so there is no need to fuss with coupon codes or discount names. We encourage you to use the wishlist feature on our site if you have multiple items that have caught your eye. Just click on the heart under each listing title and it will automatically add the item to your favorites list where you can then add them directly to your cart.

Since it is our only sale of the year, shoppers in the past have been known to set their alarms for the moment the sale starts at midnight. If you have fallen completely in love with something in particular, please keep that in mind. New (old) items continue to be added to the shop daily, so stop by for fresh finds leading all the way up to the sale. One of the items coming to the shop today is this set of six vintage Czechoslovakian luncheon plates full of pink, purple and cranberry-colored flowers.

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As always, if you are looking for something that we no longer have in stock or you can’t find in the shop, please send us a message. We’ll be happy to add your name and needs to our waitlist. Having said that, I hope on this year’s sale day you will find something truly magical that makes your heart sing with joy. Cheers to all the old souls. And to all the cherished items that they have left for us to enjoy. Happy shopping!

A New Home for the Vintage Kitchen!

Cheers to new beginnings and big news. I’m so excited to share that the Vintage Kitchen has a new home! After two years of online real estate hunting and six months on the road in search of just the right house, just the right city, and just the right amount of green space to launch a new chapter in the life of the Vintage Kitchen, we have finally landed in the beautiful state of Connecticut. Located on a tree-lined street, in a historic river town that was once one of New England’s busiest trading and sailing ports, stands this almost 300-year old-charmer…

Built in 1750, this early American colonial contains a wonderland of history that spans over 270 years. It is dizzying to think about all the culinary conversations that have bounced around these plaster walls from then til now. But to give you a little perspective, it was built twenty-six years before the Declaration of Independence was signed, nine years before Guinness brewed their first batch of beer, and forty-six years before the first American cookbook (American Cookery, Amelia Simmons, 1796) was published.

Representative of traditional Georgian architecture, it was built using a symmetrical two over two layout containing two rooms on the bottom floor and two rooms on the top floor with a center staircase running up the middle. A fireplace on one side that was used for cooking and heating purposes, and a stone foundation basement with exterior cellar doors completed the architectural footprint.

Each century afterward brought new features and new additions. In the 1800s, a bathroom was added upstairs and a kitchen was added off the back of the house. Sometime around the 1940s, electricity came to town and outlets were carved into support beams both upstairs and down. In the late 1990s, another bathroom was added on the ground floor at the back of the house along with a mudroom. I love all the angles of the graduated rooflines, especially on the sides.

In the next coming weeks, I’m hoping to find out some of the house’s early history so that a date plaque can be added to the shake siding in front with attribution to the original owner, builder or the known name of the homestead itself. We see these plaques on old houses all over Connecticut. I think they are such remarkable reminders of all the people that settled in this landscape long before us. I’m hoping with the help of the local library and historical society that there will be a bevy of interesting information discovered (more on that topic coming soon).

In the meantime, the house itself offers up its own stories in little ways every day. Many of the original 1700s features have been retained including the entire structural support system, the stairs, the fireplace, almost all the interior doors and hardware, the upstairs flooring, the exterior front door and porch, and the interior trim on all doorways. Evidence of adjustments and modifications made along the way by former occupants in the 1800s can be seen in the downstairs flooring and in the detached garage, as well as the 20th-century replacements windows, entry hall flooring, exterior doors, and the two room additions at the back that made the house a bit more convenient for modern living.

While the whole house is a marvelous example of domestic progress as American homes evolved over the course of three centuries, and structurally it is in great shape, as is the case with most historic homesteads, it does need a bit of extra care, love and attention these days. Luckily, all the previous occupants who have spent time within these walls have kept their improvements relatively simple and in keeping with the house’s history, so there is nothing that needs to be demolished or taken down. Some cosmetic changes, electrical updates, and renovation work will freshen things up a bit and ensure that this piece of history will be enjoyed for another three hundred years.

The most dramatic changes will come in the kitchen and the garden, as there are BIG plans for both. In a funny twist of irony, as my husband and I searched all over New England, Pennsylvania and New York for the ideal house for the Vintage Kitchen, we wound up falling in love with a home that had no kitchen. Technically there is a kitchen (two, actually if you count the fireplace – also known as the original kitchen!) but the room that was added onto for cooking in the 1800s is currently not operating as such at the moment. Taken down to the studs by the previous owner, this gutted room now offers a playground of design possibilities.

We are really excited for the challenge of making it functional for modern-day cooking while also keeping the house’s historical footprint and charm intact. Before we tackle that renovation project, in today’s post, I thought it would be fun to share some of my favorite architectural details both inside and out that make this house a unique time capsule. One of the most visually impactful aspects can be seen in the kitchen in the very last image.

Front door mailbox
Cellar doors… how many canned goods and food bushels have passed through there in 272 years?
Original interior doors and hardware circa 1750
Ultra-wide original 1750 floorboards
A property boundary marker from 1904
Original 18th century front door and hardware
Original 1750 staircase
The weathervane needs a little repair but it’s still a beauty no matter what direction it points.
Original 1800s era kitchen flooring

One of my most favorite parts of this old house is being able to see (and touch!) the transition of wood that has held up the entire structure over the past 272 years. Had the kitchen already been renovated before we bought the house, we would have never been able to get a glimpse of the inner structural workings of three different centuries.

As each room in the house gets painted, renovated and refreshed there will be many blog updates about our progress along the way with all sorts of before and after photos. Also, if you keep up with the Vintage Kitchen on Instagram, you’ll find occasional videos posted there as well.

While there still will be a few more weeks to go until we are up and running in the cooking department and able to share new batches of vintage recipes, I am happy to announce that the kitchen shop is now back up and running. A new collection of vintage and antique items will be available beginning this week including cookbooks, coffee pots, storage containers and the cutest 1930s era cast iron doorstop, so if you haven’t visited the shop in a while perhaps you’ll find something new yet old that captures your heart.

Also, I just wanted to say a big thank you to everyone who stuck with us while we transitioned from our old Southern city to our new New England home. This migration took a lot longer than anticipated and presented a multitude of obstacles, but now that we are settled in our new spot that we absolutely love, the Vintage Kitchen is ready to explore and share all sorts of new and exciting culinary history. I have a feeling there will be many colonial-inspired stories to come.

If you have any helpful design ideas or advice pertaining to old house renovations please share it with us in the comments section. We welcome all information around here.

Cheers to new adventures in the 1750 house!

Market Bags, Mother’s Day & Some Newsy Bits

Happy May! Hope everyone’s new month is off to a lovely start. Around here, all the trees are proudly sporting their leafy greens and the city flowers are unfurling so many colorful shades each day brings a new sight of delight in the neighborhood. These long waited pops of color remind me of Janice in her book, A Paris Year, when she walked around the City of Light scouting out items of a specific color to photograph. Starting out at the onset of each journey, Janice would pick a particular color, say red or yellow or turquoise, and then look for things to photograph that were made up primarily of that hue during her walk. This past weekend, I did the same thing when I walked to the farmers market. Before I started out I decided on the color peach. This is what I saw along the way…

It’s too early for peaches at the market so there were no color-themed fruits to photograph in that department quite yet, but while we wait for summer crops and our next blog post coming out this week (a special Mother’s Day themed story and interview!) I wanted to share, in the meantime, some new changes that are occuring in the Vintage Kitchen, so that you can be kept abreast of all the latest news.

New Products

Most excitedly, the Vintage Kitchen is growing! Over the next few months, we’ll be expanding our vintage product range in the shop to include some newly made yet very classic kitchen essentials all based on historic designs or nostalgic stories that have been personally tried and tested for years. This is in an effort to introduce fun and unique finds to your space that will not only augment your love of the vintage aesthetic, but will also be of very helpful assistence in the kitchen. The first of these new products arrived in the shop this past week…

Introducing the French market bag! Imported from Europe, this is the best way I have found to tote vegetables home from the farmers market.

The bags, made of handwoven palm leaves, are light-weight yet very durable. The long leather straps rest comfortably on your shoulder and the funnel shaped design (wider at the top than it is at the base) allows for longer and more fragile items to be stowed away securely without being crushed or tossed about. No more broken baguettes or decapitated flowers with this beauty!

There are two different styles of the market bag available in the shop. One has long leather shoulder straps (pictured above) and the other has hand-held rolled leather handles (pictured below). Both are convenient for grabbing and going and they are both the same size as far as bag capacity. The preference, of course, is totally up to you, but I recommend the shoulder strap version if you generally tend to walk to your market or live in a more urban environment where you gather your groceries primarily on foot. It’s such a comfortable way to tote your items around town. The hand-held bag…

… I would recommend for shoppers who drive to their market since the bag sits up right on its own and stows away really well in the car. Tucked into the back seat or the trunk it does not topple over easily, and will keep all your market finds secure while you drive home.

In addition to being helpful, these market bags also bring a bit of Parisian style and joie de vivre to your shopping experience. Each bag holds quite a bit of items, so if you get carried away at the market, your bag will be able to handle all your whims. For example all this fits in one bag with plenty of room to spare…

I have used my market bag (the very same one with the long straps) for over 4 years now. It has become so indispensable, it adventures with me on a daily basis. At this point, it feels not only like a bag but also like a true and cherished companion! I can’t say enough wonderful things about it. I hope you will love the bags just as much too. There are limited supplies of each style and they are selling quickly, so if they strike your fancy don’t hesitate. You can find them in the shop here and here.

Email Newsletters

If you would like to be made aware of new items listed in the shop each week, along with special promotions and added seasonal content, then please sign up for our new email newsletter which will be going out once a week (starting next Friday). Unlike many of these blog posts, this newsletter is designed to be a quick read, featuring mainly photographs and a few links to some fun content. In response to many shoppers asking how they can be kept aware of new items coming to the Vintage Kitchen, and after testing out many avenues over the past few weeks, I’m excited to finally have a good solution that will help collectors find what they love quickly. Sign up for the email newsletter by clicking the subscribe now button on the left-hand side of the shop’s home page here. It looks like this…

Sold Items in the Shop

Another improvement for the shop this past week came in the form of relocating sold items to a new category all their own. This transfer, which removed all listings that were sold out from the general inventory of available items, came at the request of a few shoppers who were frustrated in not being able to easily navigate around the site to see what was actually available to purchase. But with many historians and researchers accessing the shop for informational purposes (due to all the history we include with each item’s listing) I didn’t want these sold items to be completely removed from the shop all together. In an effort to make it a pleasant experience for everyone spending time in the shop, I hope this new solution will help. From here on out, see all the sold items in this category (found in the header section) here…

Mother’s Day

I hope you’ll come back to the blog this week to read our upcoming Mother’s day inspired post about a talented seamstress in Minnesota who led a really an interesting and dynamic life. Through an interview with her daughter, who generously shared family photographs, their family linen collection, and many stories about her mom (including a recipe!) we’ll learn how one spirited woman lived a passion fueled life and defied many stereotypes that tend to be attached to women of the mid-20th century.

Until then, of you are looking for any last-minute Mother’s Day gifts, there’s still time left to find something just as unique and treasured as Mom is. From the shop, I recommend these items…

From top left: Vintage 1950s Maurice Urtillo Art Print, Antique 19th Century Steamship Chairs, Embroidered 1950s Pillowcases, Vintage Peacock Wall Pocket Planter, French Market Basket

What makes these particular items so wonderful for mom? All of the mothers in our lives deserve to spoiled on their special day. These carefully selected items will add a little dose of symbolic beauty to her every day, while also presenting her with a unique bit of history. French artist Maurice Utrillo (1883-1955) learned to appreciate the beauty of flowers from his mother, Suzanne Valadon who was also a painter. The his & hers set of antique steamship chairs signifed luxury and comfort aboard cruise liners of the late 1800s. Breakfast in bed never looked prettier in the 1950s than with a pair of embroidered pillowcases, which were often gifted as wedding presents. Peacocks throughout history have been considered the most beautiful bird in the avian kingdom and signifies power, protection and elegance. And finally, the market bag will add chic Parisian style and a little extra joie de vivre to each and every one of her days.

Find each one in the shop here print, chairs, embroidery, peacock, market bag. Hope they offer a little extra inspiration should you need it.

Until the next post… cheers to celebrating May, new growth and vintage-inspired joy! Hope you have a great rest of the weekend!

So Timely: All About Wishlists, Quick Cooking and the Biggest Sale of the Year…

It seems like a bit of a rush to talk about the holidays already. Autumn has just arrived and it’s not even Halloween yet. But time flies faster this last quarter of the year, and I didn’t want it all to blaze by without sharing some fun things that have been brewing in the Vintage Kitchen recently. Especially since they might be of help when it comes to celebrating the holidays this year.

Add to Wishlist

It’s here! It’s here! Your very own Vintage Kitchen wishlist is here! Launched just last month, you’ll notice a heartshaped icon on all product pages in the shop, both in the upper right corner and underneath every specific item’s title on each product page. If clicked, the item will be saved to your own personal wishlist where it will sit until you decide to remove it. Whether you are deciding about a vintage or antique piece for yourself, or you want to share your favorite gift ideas with friends or family, this will keep everything you love all in one organized place.

 

Shop Sale – November 2

Our BIG shop sale day is just three weeks away! Enjoy 40% off site-wide on Monday, November 2nd during our annual one-day-only All Souls Day sale! This is the only sale in the shop all year, so if you have your eye on something special, November 2nd is the day to capture deep discounts and get a head start on your holiday shopping. Discounts will automatically be applied upon checkout which means no coupon codes are needed. The sale begins at 12:00am, November 2nd and ends at 12:00am, November 3rd. Hope you find something that speaks to your soul or reminds you of a dearly departed loved one from days gone by:)

 

The Quick Cooking Chronicles

For all the busy cooks out there who are short on time these days, but still long for interesting, home-cooked foods, I’m excited to announce a new series of fast-acting heirloom recipes – The Quick Cooking Chronicles.

Not every fantastic vintage recipe I make in the kitchen actually makes it to the blog. This is a true travesty and something I have been trying to figure out a way to remedy for over a year now. So many marvelous heirloom recipes get left behind just because there is not enough time to research and write about their history in a thoughtful manner.

In an effort to continuously share good food, especially during hectic times, these not-enough-time recipes will now have a new home on the Vintage Kitchen Pinterest board, aptly called The Quick Cooking Chronicles. All the vintage recipes featured here are made with simple ingredients and simple steps. They are heirlooms that have been around for decades and have been sourced from old cookbooks, or passed down from family members, or shared between readers here on the blog. They are the good foods, the new (old) favorites, the time savers, the uncomplicateds. All made with just a handful of everyday ingredients yet arranged in interesting, unexpected ways. Super helpful, they are foods made for days filled full with gift wrapping and snow shoveling and turkey prep and hanging lights and decorating trees and clinking glasses and celebrating life. It’s a continual work-in-progress so check back often here if you are in the search for some quick, good recipes. I hope they will help bring ease to your kitchen and keep you fed and fueled! Here’s an example of such a meal… the recipe that instigated it all…

 

And finally,

The algorithms have been changing again on Instagram, which means that the Vintage Kitchen content is getting covered over. I have no interest in being a slave to these constantly ever-changing metrics with their unpredictable highs and lows and their peaks and valleys. I just want to bring good stories and good food to you:) The best way to help shed light on vintage kitchen history is to comment and to share posts if you feel so inclined or generally like the content. This will help our community of cooks and readers grow more vibrant each and every day and for that I’m so grateful! There are a couple of VERY EXCITING things in store for the Vintage Kitchen, all which will be unveiled soon. I can’t wait to share the news! In the meantime, cheers to Autumn and to appetites and to schedules that keep us on our toes 🙂

 

A Happy Holidays Shop Sale – 25% Off Now Thru Dec. 25

So excited to announce a very merry holiday sale in the shop! From now thru December 25th, enjoy 25% off store-wide. For the first time ever, you don’t need a coupon code as the discount will be automatically applied at checkout. Cheers to uncomplicated shopping!

If you are new to the blog or haven’t visited the shop in awhile, you’ll discover a new batch of vintage and antique treasures that will add a little one of a kind personality to your holiday kitchen this year. Some of my most favorites include these…

A very rare 1930’s carving platter made by Harker Pottery…

An antique 1800’s apothecary bottle that once held herbal remedies from the Aster family of flowers…

A rare antique vegetable cookbook published in 1892 by Burpee Seed Company and written by Sarah Tyson Rorer (1849-1937) of the Philadelphia Cooking School. Sarah was also known as America’s first dietitian…

A 1936 floral kitchen bowl made by Paden City Pottery which was granted the seal of approval by the Good Housekeeping Institute…

A very rare 1920’s era Nippon porcelain Japanese sugar bowl featuring a black dragon pattern that also comes with a photograph and story of the original owner…

A vintage French pottery soup tureen in the prettiest shade of green…

A collection of various 1950’s state souvenir serving trays that add an extra dose of happy to happy hour…

{A little note:  The following states are available: Georgia, Maine, Utah, Wisconsin, West Virginia, Oregon, Nebraska, New Mexico, Vermont/New Hampshire and Louisiana. These trays are still being added to the shop so if you are smitten with a particular state but don’t see it listed in the shop, please send a message and I’ll be happy to reserve it for you.}

A 1950 first edition of the one of America’s most iconic and beloved cookbooks – Betty Crocker’s Picture Cookbook which includes a menagerie of scrapbook-style clipped recipes incorporated within its pages by a previous owner…

A set of four vintage embroidered grape applique linen cocktail napkins…

A beautifully detailed nickel plated vintage brass reindeer that handsomely sets the scene for snowy Christmas mantles, festive holiday tables and shiny holiday decor…

And a stunning antique hot chocolate pot set with matching cups. This set was made between 1911 and 1920…

That was just a little sampling of some of the items you’ll find in the shop. To explore more, please visit here.

Whether you are buying a little treat for yourself or gifting a piece of history to someone else, your package will arrive gift-wrapped in seasonal paper so that it can be removed from the mailing box upon receipt and head straight for a spot underneath the Christmas tree. Hope you find some treasures that make your heart sing with joy.

Happy weekend and happy shopping!

Big, Bold and Blandings: The Dreamiest House of 1948

Last week I went in search of Mr. Blandings. More specifically I went in search of Mr. Blandings’ dream house. A challenging feat on both fronts since Mr. Blandings is a fictional character and his real life dream house no longer exists. This adventure of the seemingly impossible was all sparked by a little snippet of information about a clever marketing campaign produced by Hollywood in 1948. The movie company was promoting this film…

a romantic comedy starring Cary Grant, one of the most beloved actors of the twentieth century. But before we get into the story of searching for a nonexistent man in modern day,  we must first travel back in time to the 1940s,  an era when creativity flourished, outside of the box thinking was encouraged and unusual situations were captivating the country. The first half of the decade was spent in World War II. On the home front that meant conservation, frugality, victory gardens, rations, fundraisers and bond drives. It was a test in patience, positivity, confidence and emotional endurance as people lived day to day waiting to hear the fates of their loved ones away at war.  In those first five years of the 40’s people got used to making do, going without and utilizing every last bit of everything. Thankfully, in 1945 the war ended and Americans adjusted once again to a new normal as they recovered from years of uncertainty. By 1948, two and half years after World War II ended, America was ready for some fresh air and some new perspectives. A glance at that year’s pop culture highlights tells all about the country’s enthusiastic push for progress and for ideas that were new and stimulating and fun.  Post war, post trauma, post sacrifice, 1948 embraced some big ideas that were remarkably different, refreshingly new  and spectacularly exciting. Let’s look…

It was the year that Land Rover debuted, bucking tradition with their new all-terrain vehicles, complete with a steering wheel that was located in an unusual spot – the middle of the front console. Tailfins showed up on Cadillacs, a nod towards sleek aviation design and a feeling that your car could take you anywhere. Monkeys were welcomed into NASA’s elite as they became astronauts bravely rocketing into space in order to test conditions so that men could make it there themselves a few years later. America’s affable laughable cartoon bird, Woody Woodpecker had a top 40 hit song on the radio, sharing the same spotlight with singing legends Doris Day, Perry Como, and Ella Fitzgerald. Brand new air ferries started shuttling around the sky, transporting people and their cars from one city to the next. And most exciting of all, on the kitchen front at least, was a man named Blandings who built his dream house.  And then he built seventy three more.

While all of these interesting pop-culture tidbits of 1948 are worthy of their own individual blog feature, it is Mr. Blandings who is the topic of our post and our road trip through history today. He created a sensation that took up the last four years of the 1940s, filling people’s heads with dreams of possibility on the home front. It all starts in 1946, when he was the subject of the runaway bestseller called Mr. Blandings Builds His Dream House, a fictional account of a real-life adventure  experienced by the author Eric Hodgins. In the book, Mr. Blandings embarks on the ultimate quest  – the American dream of the 20th century – buying a house for his wife and family.

To Mr. Blandings of 1946, a dream home meant extra closets, a private bath in each bedroom,  a game room for him, a sewing room for her and plenty of outdoor space for the kids. It meant everything that his cramped Upper East Side New York City apartment lacked – peace, security, space and a good dose of nature.  One day, when he just can’t stand the close city quarters a minute longer, he adventures out to the country to have a look around. One thing leads to another and a new domestic life comes into sight. In the book, it looks something like this, thanks to illustrator William Steig…

The Blandings choose the Connecticut countryside as their ideal homestead, and a historic house that was loved for both its shabby, need-of-repair appearance and its supposed storied place in American history. What develops as the family starts planning their move from NYC to Connecticut (just a train ride away!) involves a series of new house woes that they never expected including demolition and reconstruction.

Throughout the story, mishaps and unanticipated scenarios test the metal of all that makes up Mr. Blandings, the man and the mission. At every corner, he and his wife are met with a new challenge. Nothing goes quite according to plan. There are time delays, contractor issues, escalating costs, tricky neighbors and all sorts of digging, drilling and hammering surprises.  An everyman story, a timeless tale, an homage to hope, optimism and the struggle to succeed, Mr. Blandings Builds His Dream House resonated strongly with the heads and hearts of the American public of the mid-20th century. Many of whom were experiencing their own construction trials and tribulations, as the building industry boomed during the post-war years. The book was such a hit that two years after its debut, Hollywood made a movie out of it starring Cary Grant and Myrna Loy.

Just as entertaining as Eric Hodgin’s story, the movie was also an incredible success. Practically all of America fell in love (again!) with the Blandings and the predicaments they encountered. In addition to dealing with the baffling world of home construction, Mr. Blandings also frets over a questionable relationship between his wife and a long-time family friend while simultaneously juggling a deadline for an advertising campaign at work. The trailer doesn’t really do the film much justice, but it does give you a glimpse of the humor that peppers both the book and the movie…

We never really get a good sense of the house the Blandings wind up building until the very end of the movie when the finished product is revealed. It turns out to be a beautiful colonial-style farmhouse set on a few dozen acres of rolling countryside…

The  real-life house that Eric Hodgin’s book was based on was built in Connecticut in the late 1930s. The real-life house featured in the movie was built on pastoral studio-owned property in Malibu, CA in 1947. That makes two real-life houses built for the telling of one story. But by 1948, an astounding 73 more houses are added to that real-life list.  These houses are built in 60 different cities across the country thanks to a very clever and very generous marketing campaign put together to promote the film.  RKO Pictures and SRO Distribution Company teamed up with contractors, construction crews, designers, utility conglomerates and furniture companies all over the U.S. to build not one… not two… not three… but seventy three (73!) Blandings Dream Houses that were then raffled off in local contests. Not only was it epic promotion for the movie and the time period, but it was also an exciting opportunity for advertisers to showcase new products and cutting edge technology for the modern home.

General Electric was a big national sponsor advertising all their latest products including  wiring, appliances, air conditioning and even electric blankets. Many of their innovations greatly affected the kitchen and laundry areas, turning those rooms into two of the most technologically-advanced places in the entire house.

Imagine how exciting and inspiring this campaign must have been back in post-WWII  days when everyone was trying to get back on their feet and recreate their own semblance of home and shelter. The average house price in 1940 was about $3,000.00  (equivalent to $32,000.00 today) and the median household income was $956.00 a year (equivalent to about $17,000.00 today), not totally unaffordable by modern comparisons (the national median income today is $59,000 and the average U.S. home price is $230,000) but the Blandings dream houses in 1948 all came equipped with the most modern features, stylish interiors and the latest innovations which greatly extended their value.

For people who loved to cook, the idea of winning such a modern home would have been fantastically exciting, as the Blandings Dream Kitchen was one of the most modern and efficient rooms in the house.

In the 1930s and early 1940s most American kitchens looked something like this…

… a collection of precariously placed appliances and furniture of all styles that mingled with exposed heating, cooling, electrical and plumbing fixtures.  While these 1930s kitchens were perfectly functional they weren’t necessarily set up for ideal ease, comfort or organization.  By the time the Blandings declared their dreams in the 1940s, kitchens were becoming much more aesthetically pleasing and helpful. Built-in cabinets, long counter tops, hidden utilities, ventilation hoods, picturesque windows, bright colors and designated dining nooks made cooking more efficient, enjoyable and aesthetically pleasing. You’ll notice that these 1940s kitchens below also utilized corners, shelving and seating to maximize floor space.

When the movie first premiered in New York in March of 1948, ad campaigns began rolling out across the country announcing the Dream House Build-Up, so that by June when the Blandings were in theaters nationwide, the excitement and anticipation was at a fever pitch.

The Skokie. Illinois Dream House

Each of the cities that participated in the big build invited the local public in to view their custom version of a modern dream house.  What was especially intriguing about this promotional campaign is that not all of the houses built in each city were an exact replica of the Blandings dream house or its colonial style. Some cities chose to build houses that were more suited to their own local climate or aesthetic. The one built in Knoxville, TN was a one story rambler…

This one in Milwaukee was a smaller cape-style  cottage…

In Oregon, the dream house contained elements of brick and siding…

Read more about the Portland version of Mr. Blandings’ Dream House here.

Most of the Blandings promotional houses were built in suburbs  – the big city shadows where land, space and freedom offered opportunity for the American dream to grow and spread. From Jacksonville, Florida to Seattle, Washington; from the Eastern Shore of Maryland to the Pacific Coast of California; from the top of Minnesota to the bottom of Texas fictional dreams were determining real-life destinies. Which brings us back to the modern day road trip that I embarked on last week.

This is the complete list of all the cities that participated. Is there one in your town?

Excited to see that Nashville was listed as one of the “Dream” cities, I went in search of Blandings in my own neck of the woods. This is what the Nashville dream house looked like in 1948…

Unlike the one built in Knoxville, the Nashville house was built in the exact same style as the one in the movie. Located in a very pretty section of town, noted for its gorgeous old growth landscaping and stately historic homes, I was excited to see what the Blandings dream house would look like now. As I drove there, I pictured the house as it had appeared in the newsapper in 1948… the graduated rooflines, the shuttered windows, the dormers, the picket fence sectioning off a garden area and the shrubs and the freshly landscaped plantings, then in their infancy that would surely have grown into stately trees and gardens by now.

Here is what I found…

Pretty! But not exactly the same house as the one pictured in the newspaper advertisement…

As it turns out, unfortunately the original Blandings house was torn down in the 1970s. This new house occupying the spot now was built in 2016 and then sold for $1.6 million. Quite a price difference from the 1940s cost of a Blandings colonial.  Although this new house is not of historical design, it is fun to see that the roof line, dormer window and landscaping are quite similar and complimentary to the original Blandings style. Perhaps this house designer was a 1940s fan too!

As I was about to drive away, an elderly man came out from the garage of the house directly located across the street.  Emerging from a much more modest house in size and scope, this old gentleman was shuffling down his driveway with the help of his cane, wearing a wool cardigan, pajamas, bedroom slippers and a determined look.  I suspected that he was headed towards his mailbox, perhaps a daily jaunt he took for excercise and some fresh air. Immediately, I thought of Mr. Blandings and of Cary Grant and of Eric Hodgins and I waved to the man shuffling down his drive in an act of good cheer and neighborliness. I was hoping he’d respond with a knowing glance about the famous house across the street. But the elderly gentleman didn’t wave back. Obviously, he wasn’t our hero of book and screen. But in that moment I imagined that this stooped over grey-haired guy, trembly and slow with age, was once was an invigorated young man bent on building a dream house for his wife and children. I imagined that he once lived in a small, cramped apartment in a big city, and that one day, he too got fed up and set out to become master of his own domain. I imagined that his idea of domestic bliss was indeed the very house, the sprawling brick ranch, that he had just emerged from. Obviously he wasn’t Mr. Blandings. But then again… maybe he was.

Cheers to dreamers and to real-life houses that inspire books that then inspire movies that then inspire more dreamers and more houses! And cheers to Mr. Blandings, who is not real, but feels very much so.

If you are interested in reading the book that sparked this nationwide love affair seventy years ago, find it in the shop here. If you live in one of the dream cities that built a Blandings house please comment below and tell us all about your famous local icon. We’d love to hear more about it!

Turning Servers into Succulents: A Vintage Re-Invention

 

Eight. That’s how many days there are to go. It’s almost here! Then one thing turns into another. We end and we begin. We change and we grow.  This year, the day falls on a Monday. The exact date – September 23rd.  Then it’s official. The first day of Autumn arrives. How exciting! To celebrate the season, I have a fun new gardening project for all you do-it-yourself-ers out there who like to keep your hands busy in the dirt in the off-season when summer turns to fall and fall turns to winter and the outdoor garden is at rest. It doesn’t require much effort, time or expense but it does call for a little imagination. It will last forever if you want it to and it will make you look at things in your cupboards in a whole new way. Most importantly, it gives new purpose to old items that sometimes get left behind on a shelf or forgotten about in storage.

I’m so excited to introduce the succulent set…

vintage-serving-dish-succulent-planters

…real plants growing out of old china serving pieces. If you’ve inherited pieces of your family’s china and are not quite sure what to do with them or how to incorporate them into your daily life, or if you just want a planter with a little bit of one-of a-kind personality then designating a vintage sugar bowl or a creamer or a serving dish as your new garden vessel is a fun way to go. Let’s look…

This Japanese Majolica creamer is from the 1940’s. Due to some cracks on the bottom it no longer holds water (or cream!) so it makes an ideal container for varieties of succulents that prefer well draining soil. All it needs is a little water once a week and it’s ready to grow. Keep it in the sink for a few minutes and the water drips out through the cracks, then it is good to go until its next watering seven days later.

Vintage sugar bowls like this one above, made in England, fit perfectly into shelves or small spaces. Your very own unexpected mini garden greenspace place!

This vintage coffeepot from the 1940s lost its lid somewhere along its 75 years of travels. That makes it no longer the most suitable vessel for hot coffee but it certainly makes a pretty container for eye-catching flower power in the form of a petal shaped succulent.

With their long shape and roomy width, gravy boats make great table centerpieces. They can usually accommodate more than a couple of mini plants depending on size. For wedding reception decorations, they offer the symbolism and sentimentality of “something old, something new, something borrowed, something blue.”

Ideal plants for this type of pairing project, many succulents don’t require a lot of watering and come in a variety of sizes, colors and shapes. As they grow, the plants can be transferred to larger and larger containers like this one – a two-handled vegetable dish from Salem Pottery’s Commodore pattern which debuted in the 1940’s. Because of its larger size it can accommodate up to seven 2.5″ inch succulents or just a few bigger individuals that have outgrown their smaller holders…

vintage-mini-succulent-garden

Authentic crazing, staining and chippy details add interesting, quirky personality to your space that you can’t find in modern day planters. They also easily fit on window sills, ledges, mantles and counter top nooks. Choose one that matches your interior aesthetic, or the colors of your kitchen, or reminds you of a good memory and you’ll instantly add a bit of happy energy to your space. Old dishes love to remain useful helpers. Matching the old with the new creates balance and harmony and reminds us that imperfections are the stuff of life. Beautiful! This antique gravy boat below is over 100 years old but still looks as fresh and pretty as ever thanks to its classic shape.

The trio below have no cracks to worry about so they are ideal holders for succulents and cactus that prefer to be spritzed with water, rather than doused, every now and again. Add some some pea gravel to the bottom of each vessel before adding dirt and certain succulents will be happy with just a tiny bit of water every now and again.

Another possibility is to gather them all up and make a hanging wall display with the help of a crate…

vintage-serving-dish-succulent-planters

That makes an instant collection and an engaging garden that you can cultivate and tend to all year round. Usually all that is required for succulents is bright natural light, a sunny alcove or close proximity to a window.

With all their color choices which range from light gray to soft pink, bright green to dusty blue there is great fun in matching plant to planter and then watching them grow and sprout new additions.

If you need a vintage serving piece to start your garden you can find the ones above in the garden section of the shop. Succulents are available at most garden centers, nurseries, farmers markets or sometimes even the floral section of the grocery store. I recommend getting your planter first, then your succulent second, so that you can determine the appropriate drainage condition, color and shape for plant and planter.

Hope this brings a little fun your way on our second to last Sunday of summer. Cheers to new gardens, old dishes and the joy they both provide:)

 

Authentically Artisan: A Fun New Food Collaboration

One of the highlights of the summer so far has been the start of a new collaboration with a fellow history-centric company. I’m so pleased to introduce you all to Artisan’s List, a nationwide directory geared towards the historic home improvement enthusiast or anyone interested in defining their space with handmade touches and artistic refinements.

Just a few of the talented vendors I discovered at Artisan’s List! Clockwise from top left: Natural orchard and landscape design by Janice Parker ; handmade copper cookware by House Copper & Cookware; beautiful backyard chicken coup designs by The Chicken Coop Company

As a go-to resource for niche projects, Artisans List is a dream come true for people who just want to get stuff done. If you have a vintage sofa to reupholster (me!), a backyard fruit orchard to plan, an addition to add onto your house or are trying to hunt down a blacksmith for hand-forged drawer pulls, you’ll find just the right expert to work with at Artisans List.

There, in the dynamic world of creative pursuits, you’ll discover makers of handmade pots and pans, landscape architects, historic home renovation consultants, furniture makers, blacksmiths, stone masons, roofers… basically all the people that can help turn your home project ideas into realities – from the roof line all the way down to the basement floor and everything in between.

Skilled tradesmen include examples like these (clockwise from top left) Historically accurate reproductions of architectural millwork by Architectural Components Inc.; antique and vintage stove restoration by The Antique Stove Hospital ; hand-forged decorative metal work made by traditional blacksmiths

As a resource guide made up of traditional craftsmen and skilled tradesmen AL is a beehive of interesting information, ideas and inspiration that continues to grow more dynamic each day. The whole concept of the directory was born out of the lack of an online community that catered specifically to the local home restoration marketplace state by state. So the founders of Artisans List are very intent on making the site an informative, educational, and useful tool for people all over the country. Each of the AL vendors are vetted to make sure that their business and/or skill is authentically produced and professionally handled. Most of the companies have been around for decades, and even generations which means vast portfolios, passionate voices, and trusted relationships. Exactly the kind of care and expertise you need when it comes to planning and executing a project for your treasured space.

Amidst this talented pool of professionals, you’ll also encounter an active and interesting community of do-it-yourselfers who are looking for ways to build a more thoughtful and storied lifestyle. That’s where the Vintage Kitchen comes in. Every other month, I’ll be writing a piece for the magazine portion of the Artisan List  site that features a vintage recipe and the history behind it.

The first piece came out at the end of  June and is all about picnicking. If you missed the mention of it on social media a couple of weeks ago, no worries, I’ll be re-posting the entire article here on the blog in the next few days. But before that happens, I just wanted to share the news with you and to say surprise! the Vintage Kitchen is popping up in a new place.

I think this collaboration is especially fun since we have so many old house lovers and owners (and readers!) that participate in the world of the Vintage Kitchen. It’s with you in particular that I share this information, in case you are looking for some expert help with your own home projects this year. I hope this recommendation helps! If you wind up connecting with one of the Artisan List vendors or find a particular piece of home restoration information useful, please share your story in the comments section, so we can all learn together. In the meantime, stay tuned for a bevy of Artisan food articles coming out soon!

Cheers to new friends, expert helpers, and a wonderful weekend ahead!

 

The Recommendeds: Six Different Versions of Home Built Around Six Dreamy Settings

The ache for home lives in all of us, the safe place where we can go as we are and not be questioned. – Maya Angelou

Home. It’s a wonderful word isn’t it? Hard to define, but wonderful to say, it means so many different things to so many different people. Even the dictionary doesn’t quite know how to accurately and clearly define it. Depending on the context, home can mean anything from a shelter to a territory, an instinct to a direction, a feeling to a destination.  Such powerful concepts wrapped up in one short little word.

Recently, I’ve encountered a slew of interesting books and movies centered around the symbolic meaning of home. How the need for it is universal, like Maya Angelou said, but also how the journey to find it is completely personal and unique. The selections listed here, focus not only on the literal kind of house made of actual walls and roof-lines and windows, but also the figurative kind.  The place or the space where you feel most comfortable. For some in this list,  that home is their workspace- a place to dwell daily with a like-minded tribe of people. For others, it is a grass-is-greener dream of a city far away. For one woman in particular,  home is not a house at all, but a garden yet to be built.  For another, home is not only an actual house but also a palpable feeling – a place to connect and collect all that soothes and comforts. And for two others, home is a placeholder, a time keeper, a catalog of memories waiting to be recalled.

From the city of Paris to the beaches of the Bahamas; from the inner workings of America’s best loved museum to an artistic collection of everyday items discovered in a humble house; from a Riviera retreat to an English garden…  these are the six shining examples of people and places that tie together a universal and compelling need to identify our own environments.

Let’s look…

1. Museum – Danny Danziger (2007)

 

If you ever wanted to know all the nitty-gritty details of what’s it like to run a major museum than this is the book for you. On average, New York City’s  Metropolitan Museum of Art welcomes about 19,000 people a day through its front doors and houses over 26,000 pieces in its collection. Told in interview style,  Museum is a behind the scenes look at what it takes to keep one of the world’s most iconic landmarks up and running, day by day, from the perspective of 50 of its employees.  Covering all aspects of the building, and a wide range of jobs from maintenance to security, cafe operations to curatorships, the executive board to the gift shop sales team, it doesn’t take long to understand what a massive undertaking is required to keep America’s most favorite museum running smoothly.

Like most enterprises, the heart, soul and success of a business lies in the employees that represent it. And the Met is no different. Some people in this book lucked into their museum job having little experience, while others spent many years studying to become experts in their field. Others worked their way up from volunteer positions to eventually become part of upper level management and some were still just as happy fulfilling the same position they started decades ago. One thing they all have in common though, is their awe and appreciation of their workplace. To them, the Met serves as a refuge. A place that requires  protection and support and endless amounts of attention. But not in that needy way that eventually grinds you down. To all these workers, the museum is majestic  – an irreplaceable gift of history.

Very aware of their own pivotal role inside the bustling metropolis that is the Met, what I loved most about this book was everyone’s sense of pride in their appointed tasks. The floor buffers hold just as much respect for their workplace as the director of the Museum. The information desk clerks are just as excited to chat about art as the tour guides. The cafe waitstaff is just as devoted to their kitchen counters as the collection curators are to their galleries.  Everyone loves the Museum and wants to see it shine.  Of course there are days when not everything goes right or runs in tip-top fashion and that gets discussed too.  The highs and lows that come with real-life don’t stop at the museum doors, but for the people who work there, trivialities and minutia don’t hold a candle to the sheer magnificence of the place. Tucked in-between all these fresh voices, with their fresh perspectives are a plethora of fun facts and interesting details about how a museum really operates from the ground up.  Sure, the Met is home to priceless pieces of art, but it is also home to thousands of workers who feel like they belong there too, just as much as the art.

2. Villa America – Liza Klaussmann (2016)

villa-america-liza-klaussmann

If there is one enviable couple that gets referenced most in the circle of friends that included Hadley and Ernest Hemingway, F. Scott and Zelda Fitzgerald,  John Dos Passos, Pablo Picasso, Cole Porter, Dorothy Parker and many other icons of Paris’ golden age in the 1920’s and 30’s, it is Sara and Gerald Murphy.

Sara and Gerald Murphy

Mostly known for their stability within this eccentric group of writers and artists, Sara and Gerald were the enigmatic muses that inspired much of their friends work, including F. Scott’s main characters in Tender Is the Night.  Fun loving, family focused and inventive, Sara and Gerald’s relationship within their marriage was stuff of legend – so loyal, so strong, so well-connected it seemed as if nothing could or would tear them apart.

Villa America

Escaping the U.S. for Paris in the early 1920’s led them eventually to the French Riviera and a house they called Villa America.  There, the Murphy’s set out to create a carefree, whimsical paradise for their friends and family to enjoy year after year.  Villa America (the book) is a fictional account of the real-life circumstances wrapped around the Murphy’s idyllic, dream-like lifestyle. Weaving together stories of illuminating dinner parties, interesting friendships, and fanciful family outings,  a darker side to the Murphy’s and their circle of friends is also revealed. One that it is fraught with tragedy and misunderstandings, muddled moods and illicit intentions. Through it all, the house sits center stage, a witness to the people and events who come and go.

What is particularly fascinating about this book is Liza Klaussmann’s interpretation of characters and conversations surrounding  Ernest Hemingway and F. Scott Fitzgerald. Lots of known cliches and generalizations float around these two men – that F. Scott was dashing and amusing, a drinker and a romantic, and that Ernest was gregarious, rowdy and an ultra-masculine rough and tumbler. But in Liza’s book, you experience other sides of these two as well.  F. Scott, for all his charming ways is also difficult, overly dramatic, and high-maintenance. Ernest shows up as a ball of opposites –  egotistical but also compassionate, needy but reckless, dominating yet keenly aware of other people’s fragile vulnerabilities.

The environment is lush with details. F. Scott is trying to write his way through novels, gathering source material for his characters from the real friends around him. Like all the other men, he finds himself captivated by Sara, irrepressibly drawn to her emotional maturity and warmth – both appealing characteristics that seem lacking in his own wife.  Zelda, meanwhile,  spends her days romping around the Riviera trying to sort through her own desires. Signs of unusual behavior start to manifest. But no one yet realizes that this troubling behavior has much less to do with Zelda’s natural personality and much more with the start of her slow slide into mental collapse. Likewise, Gerald also escapes into the recesses of his mind, where he begins to question and explore feelings about his own sexuality that extend far beyond his loving marriage to Sara. On the verge of break-up themselves – Ernest, with his wandering eyes and Hadley with her general sense of unease in the glittering Riviera world – are awkwardly together trying to navigate the terrain of a not very well matched marriage.  Sara, sensing the unease of all of these situations silently swirling around her, tries to protect her friends and her family in the sheltered, safe space that she is determined to create at Villa America. But for all of Sara’s best efforts in trying to keep cruelty out of the compound, emotionally difficult situations sneak their way in raising questions about the true meaning of home, family and friendship.

3. Paris I Love You But You’re Bringing Me Down – Rosecrans Baldwin (2013)

paris-i-love-you-but-youre-bringing-me-down-rosecrans-baldwin

Staying on the topic of Paris but moving ahead a century, Paris I Love You But You’re Bringing Me Down is the memoir of a burnt-out New York City ad man who moves to France for a new job while simultaneously working on a new novel. Tired of the New York City grind, Rosecrans Baldwin is ready to find his paradise in Paris. He has a mood board already mandated for his life before he arrives… the wine, the food, the beautiful architecture, the beatnik lifestyle, the art, the cafes… all those lovely picturesque elements ready for the taking. But what he didn’t count on was what life would be like in reality as an American, not only living, but also working in France.

From day one, Rosecrans is a fish out of water. He finds that daily life in Paris is very different compared to daily life in New York City. When he takes a job at a French advertising agency, he discovers that the same could be said for office culture as well. The language is a problem (too fast), social interactions with his new co-workers are a problem (do you shake hands during first meetings or kiss on both cheeks?), lunch is a problem (never at your desk), even the fundamental pattern and processes of handling ad business is vastly different.  In New York, Rosecrans was used to working long pressure-filled hours, at a fast pace, developing ideas that had to consistently ring true and be brilliant. But when Rosecrans gets to Paris and his new workplace, he discovers many unusual circumstances.  People leave the office at 5:00pm whether their work is finished or not. Many of the office staff grab a glass of wine together after work before heading home.  Gift cards to local restaurants in the neighborhood are given to each employee to ensure that they take time for lunch. They work on one campaign at a time, for one client at a time. No one ever gets fired. No one is ever expected to come in early, skip lunch or stay late. It wasn’t like New York at all. No one lived at the office and just visited their home spaces. Rosecrans found himself navigating a strange, foreign land, both literally and figuratively.

The result of all these oddities and differences yields a hilarious look at real-life in Paris.  Most books written about Americans moving to France focus around their love affair with the city and a charming newly discovered lifestyle which they are eager to adapt quickly. Rosecrans’ book is the opposite. He voluntarily chose to move to Paris. But then, once he gets there, he constantly questions that choice as he moves through his daily “French dream.” He discovers that Paris is not quite the paradise he imagined. Fundamentally uncomfortable in a lifestyle he thought he would naturally love, Rosecrans paints a funny, bizarre and gritty picture of the everyday side of the city that often gets overlooked.  In his world, it was definitely not all views of the Eiffel Tower and beret clad artists. It was not all joie de vivre and buckets of baguettes and walks along the Seine. No, this was a different side of Paris altogether.

How does it all shake out for Rosecrans in the end? Does he stay in Paris, eventually embracing all the differences? Or, does he return back home to the New York, to the city he knows and learns to love again? You’ll have to read it to find out:)

4. Island Style – India Hicks (2015)

india-hicks-island-style

Being the daughter of famous 20th century British designer David Hicks and the goddaughter of Prince Charles might yield an intimidating presence. Especially when her natural born talent of interior decorating has made her a style expert in her own right. But nothing feels more down to earth when it comes to India Hicks and her beautifully bohemian decorating book simply titled Island Style. Here, she shares stories about how, over time,  she decorated her comfortable, casual Bahamian home, with a cacophony of elements meant to inspire more than impress.

Decades ago, a whim led her to the Bahamas, a place she never imagined that she would eventually call home. One thing led to another, years passed years, and India found herself still there. In these pages, she shares the journey that led ultimately to her island house, a sanctuary of memories she shares with her long-time partner, their five children and a menagerie of animals. India intimately discusses at length the art of decorating with sentiment versus cents and the importance of letting your interiors evolve in style as you evolve in life.  If something catches your eye or calls to your heart, take it home, she advises, there will be a place for it somewhere, always.

Thoughtful decorating, India illustrates, comes from storytelling. From gathering and displaying items that are important to you. This leads to personality-filled rooms and fresh perspectives. They become meaningful, nuanced, comfortable, appealing because  the backstory was brought in, in the form of a tale you naturally wanted to tell.  That’s when the magic happens… easily… effortlessly… style and colors and shapes and patterns combine in interesting ways that begin to inspire, remind, emote and invoke a feeling of home.

Mixed in between interior images of her house and collections, she writes beautifully about what it is like to live on an island in the Bahamas, well beyond the honeymoon phase. A period that in her experience lasted about two weeks, before  practicality and reality set-in as far as setting up a real life with real kids, and real pets in a real house.

Island life isn’t for everyone. The point of this book wasn’t to seduce readers with a show-off lifestyle and a get-here-as-fast-as-you-can attitude. The point was to simply demonstrate the impact of personal touch and taste upon a space.  The world is noisy but our interiors don’t have to be. Home is no place for a set of trends established by other people, living other lives in other places. Home is you not them. It speaks for us and of us when we don’t want to speak ourselves. India’s book reminds us of that.

5. 306 Hollywood (2018)

For over 60 years, Annette Ontell lived in this cute, white house at 306 Hollywood Avenue. There, she amassed all the ordinary tidbits that was required of daily life in New Jersey throughout six decades. When she passed away, her grandchildren, brother and sister filmmakers Elan and Jonathon Bogarin felt the weight of her spirit still very much present in all the stuff she left behind. So they set out to tell her story.

Color-coded collections of Annette’s things.

Through a style of art known as knolling, they organize and catalog her collection of ordinary household objects into groupings, to better understand what these objects meant to her life and ultimately what her life meant to them. Combining home movie footage, audio interviews and dynamic cinematography, Annette comes to life before our eyes.

Annette

We get genuine insight into Annette’s passions, pursuits, and philosophies. We fall in love with her affable personality.  We understand how the story of one seemingly ordinary woman actually turns out to be quite extraordinary.  We understand how a home becomes a heart, beating with life and necessity.  A true treasure trove for any vintage lover, this documentary is a colorful, nostalgic and sentimental look at the value of everyday objects, and their purpose over time. Get a glimpse of the magic that is 306 Hollywood by watching the trailer here…

6. Dare to Be Wild (2015)

Based on the true story of Mary Reynolds, the youngest woman ever to compete in the esteemed Chelsea Flower Show, Dare to Be Wild is the cinematic story of the journey that led her from dreamer to doer. From the start of her budding career (no pun intended!) Mary’s clients and employers want her to design gardenscapes within an acceptable box of sameness. But Mary has other ideas, wild ones, that don’t confine nature or ideas into typical proven displays that can be replicated over and over again.  Mary is keen on harnessing a feeling of home and harmony in her garden designs –  a certain sense of wonder and enchantment that she has felt her whole life whenever she steps out into the natural world.

But the Chelsea Flower Show is no easy quest. Paperwork, rules, formalities and finances tie her down at every turn. Her competitors are an intimidating array of past award winners, esteemed gardeners and British royalty. For every step forward, she winds up taking two steps back. Her journey is not easy on so many fronts, you begin to wonder if her plot of ground at the Flower Show is ever going to grow into the vision inside her head. But through all the uncertainty Mary stays true to the sounds that call her home… the wind rustling in the trees, the birds bright with song, the soothing noise of tall grass sweeping against stone.

Beautifully filmed and truly inspiring from the first five minutes, Dare to be Wild is a wonderful example of how the notion of home doesn’t have to be defined by typical, sedentary structures. Home is a feeling as much as it is a place.

Hope these selections have you thinking about your definitions of home and how’d you best describe it. Feel free to share your thoughts in the comments section below. And if you wind up reading or watching any of these books or movies, let us know. We’d love to keep these discussion going throughout the year.

Cheers to the word home and to all the places we call our own!